Charter cohort now forming · United States

Be reach­able.

More customers will send an AI assistant to find an HVAC tech, a roofer, a plumber or an electrician, then call and book. If the assistant can't find, read, verify and book your business, it moves on to the next one. Reachable is the on-ramp.

Early members get a free Reach Check, hear first and help shape what we build. One email when it matters. Unsubscribe any time.

Or check your website now

Free Reach Check. ReachCheck visits your public pages once, politely, and never logs in or submits anything. We keep the result so you can share the link.

No website to check? See your Reach Level in 30 seconds

Why now

The next customer may never open your website.

First they typed your address. Then they searched. Now they ask an assistant. Next, they send one. Each step moves the customer further from your website, and closer to a machine deciding whether you are worth the call.

  1. 01Website Your own site

    Be visited.

    Customer
    Hears about you, types your address.
    You need
    A website.
  2. 02SEO Search engines

    Be ranked.

    Customer
    Searches, compares, clicks, calls.
    You need
    Keywords, reviews, a fast site.
  3. 03AEO Answer engines

    Be answered.

    Customer
    Reads one answer at the top. Rarely scrolls.
    You need
    Clear facts a machine can quote.
  4. 04GEO Generative engines

    Be cited.

    Customer
    Asks a chat assistant, trusts its shortlist.
    You need
    The same facts in every place it reads.
  5. 05AXO Agents

    Be booked.

    Customer
    Hands the whole errand to an agent.
    You need
    A business an agent can verify and book.

AXO is short for agent experience optimization, the discipline behind Reachable. Illustrations only; Marlow Heating & Air is fictional.

Context, October 2026

Confirmed: Meta launched its Muse assistant, a personal agent that shops, books and fills out forms, on September 8 (Meta newsroom). Reported: Muse can phone US businesses for its users, and 404 Media found some beta calls were placed by human contractors (TechCrunch, 404 Media). Reported: a SOCi study of about 350,000 locations found ChatGPT recommended roughly 1.2% of them (via MarketingCode). Sources are linked in the footer.

What a careful assistant needs before it books a stranger.

No agent wants to send its customer to a company it cannot check. For a home-service business, five answers decide it, and software has to be able to read each one.

Are you real?A name, address and phone that match everywhere it looks.
Are you licensed?A license number it can read and check.
Are you open?Hours as text, including holidays and after hours.
Can you come?Real time slots, or a clear way to ask for one.
Can I book without a call?A form or flow that confirms back.

This is our framing of what an assistant needs, not a published rule from any assistant.

How it works

A clear path to agent-ready.

Start with a scan. Fix what blocks agents. Prove it on video. Stay ready as assistants change.

Stage check

Reach Check

A 60-second scan of how an agent reads your site: facts, structured data, hours and booking path. You get a Reach Level and a ranked fix list.

For business owners
Proof on video

Reach Test

Real assistants try ten real customer tasks on your business: find, price, book, call. We record every attempt and mark it pass, partial or fail, with the reason.

For owners and agencies
Findable to Bookable

Reach Sprint

Two weeks, done for you. We make your facts readable and consistent, fix the booking path, then re-run the test so you can see the change.

For business owners
Stay Proven

Stay Reachable

Monthly tests on four assistants, with recordings. We fix what breaks when assistants change, which will be often.

For business owners
Connected

Direct Line

A direct line for agents: a hosted business agent, built on an MCP server and API, so assistants can ask and book without opening your website.

For businesses ready for Level 4
For agencies

Reachable Partners

White-label the Reach Check and Reach Test for your clients. Scores, reports and fix tickets go out under your name.

For agencies and consultants

Rolling out to charter members first. Pricing is not public yet. Join the waitlist to hear charter terms before anyone else.

The six stages

Every business is at one of six stages.

The Business Agent Framework, powered by AXO, scores how far an AI agent can get with your business, from invisible to proven. Pick a stage to see what an agent sees there.

Illustrative agent views. Marlow Heating & Air is a fictional business.

Partners. Identity, wallets, payments and compliance belong to specialist partners. Reachable gets your business ready and hands you off. We do not build, hold or take on the risk of those services.

Agent view

Same customer. Two outcomes.

Three scripted scenes with fictional businesses. Pick a scene, then flip between a business before Reachable and the same business after.

Customer asks an assistant

What the agent verified

Result

Illustrative scripts. Marlow Heating & Air, Cedar Ridge Roofing and Northside Plumbing are fictional. Real assistants vary, and Reachable cannot promise placement or recommendations.

Reach Level self-check

Which stage is your business at?

Up to six yes or no questions. Thirty seconds. See your stage without signing up, then share it or send it to the owner next door.

Question 1 of 6Yes, or no and not sure

Who it is for

Built for the people who get the call.

Local business owners

HVAC, roofing, plumbing, electrical and other local service companies, anywhere in the United States. Find out where you stand, fix what blocks agents, and get chosen when a customer's assistant goes shopping.

Join as an owner

Agencies and consultants

Add agent readiness to what you offer your local clients without building the method yourself. Early access to the framework, the Reach Check and the Reach Test.

Join as an agency

Identity and payment partners

Building identity, wallets, payments or compliance for the agentic web? We get small businesses ready to integrate. You take it from there.

Talk to us
FAQ

Straight answers.

What is Reachable?

Reachable gets local businesses ready for AI assistants and agents. We check how an assistant actually sees your business, fix what stops it from booking you, prove it on video and keep it working as assistants change. It is the on-ramp to the agentic web.

Do you promise AI assistants will recommend me?

No. Nobody controls what assistants say, and we will never promise placement or recommendations. We make your business easier to read, verify and book, then test it with real assistants and show you the results.

Who is it for?

Local service businesses anywhere in the United States. We are starting with home services such as HVAC, roofing, plumbing and electrical, where jobs are high value and customers often call. Agencies that serve those businesses can join too.

What does it cost?

Pricing is not public yet. Waitlist members hear first, including charter terms for the first cohort.

What is the charter cohort?

The first group of businesses and agencies we work with. Charter members get early access, a free Reach Check, first word on charter terms and a say in what we build.

What is a Reach Level?

A 0 to 5 scale for how far an AI agent can get with your business: Invisible, Findable, Readable, Bookable, Connected, Proven. The free self-check on this page gives you a rough level in 30 seconds. The Reach Check measures it properly.

What about identity, wallets and payments?

Those are specialist, regulated jobs. We do not build, hold or process any of it. As the agentic web grows we plan to introduce specialist partners who own that part, and to check that the connection works.

What is AXO?

AXO is short for agent experience optimization. It is the discipline and engine behind our work. Reachable is the front door. You will see Powered by AXO on method pages and reports.

What happens after I join?

You will hear from us when the charter cohort opens, plus the occasional update. Every email has an unsubscribe link.

Is Reachable affiliated with Meta, OpenAI, Google or Microsoft?

No. We are independent. Assistant and company names belong to their owners and appear only to describe the landscape.

How do you use my email?

To run the waitlist and send you Reachable updates. We do not sell your information. Read the for the details.

Charter cohort

Get ready first.

Join the waitlist for early access, a free Reach Check and a say in what we build.

  • First in line for the Reach Check
  • First word on charter terms
  • A say in what we build, with direct access to the team

By joining you agree to get emails about Reachable. Unsubscribe any time. See the .

Privacy summary

Pre-launch draft · Updated October 3, 2026

What we collect

The email address you submit. Optionally, your role and website. Your Reach Level if you took the self-check. The form you used, the time, a random referral code stored on your device, and the code of the person who sent you, if any.

Why we collect it

To run the waitlist, send you Reachable updates, and understand which pages and shares bring people in. We do not sell your information.

Who handles it

Service providers that store the waitlist and send email for us, under their own terms. We will name them in the full policy before launch.

On your device

This site uses your browser's local storage to remember your Reach Level, your referral code and whether you joined. It does not set advertising cookies and does not load advertising or analytics trackers at this time.

Unsubscribe and delete my data

Every email we send includes an unsubscribe link. To leave the waitlist or ask us to delete your data, use that link or reply to any email from us.

Who this is for

Reachable is for business owners and professionals. It is not directed to children.

Status of this page

This is a short pre-launch summary, not a complete legal policy. It will be replaced by a full policy before we start selling anything.

Terms summary

Pre-launch draft · Updated October 3, 2026

What this site is

An information page and waitlist for Reachable, a planned service. Joining the waitlist is not a purchase, a service agreement or a guarantee of access.

Illustrations

Agent conversations, logs, scores and business names on this site are scripted illustrations with fictional businesses. They are not results from a real customer.

No promises about assistants

We cannot promise or guarantee that any AI assistant will find, recommend or book your business. Assistants change often and we do not control them.

Not professional services

We do not provide identity, wallet, payment, legal or compliance services. Nothing on this site is legal, financial or compliance advice.

Third-party names and figures

Meta, OpenAI, Google, Microsoft, Anthropic and other names belong to their owners. We are not affiliated with or endorsed by them. Figures marked Reported come from news coverage and have not been verified by us.

Brand

REACHABLE is used as a pre-launch brand name. No trademark registration is claimed.

Changes

We may change this site and these terms at any time. A full set of terms will replace this summary before we start selling anything.